"A Fashion that does not reach the streets is not a Fashion" - Coco Chanel

Tuesday, 26 April 2011

Budget Busters!

Right, Okay so in the last post you must have noticed our Alexa Chung domination in the style wars! So the Style-Stocker team have decided to show you how you can put together the Alexa look for any budget!


River Island £35

Miss Selfridge £16

Dorothy Perkins £5

Dorothy Perkins £12.50


Dorothy Perkins £42

Topshop £30

River Island £12.99

Topshop by Danielle Scutt £45


Karen Millen £210

Alexander McQueen £325

Harvey Nichols £19

Jigsaw £165

Thursday, 14 April 2011

Market Research - Style Survey

Which one is your top style?

Alexa Chung - Preppy and Laid Back 

Taylor Momsen - Rock Chick

Olivia Palmero - Sleek Sophistication


The style stocker team decided to carry out a little bit of research and find out which of the three chosen celebs style people prefered....

Alexa Chung won the style-off with 47% of the vote
Taylor Momsen came second with 37% of the vote
and Olivia Palmero came last with 16% of the vote ...

We also did our own sly little observation of people walking past and catagorised them into whether they were and "Alexa", a "Taylor" or an "Olivia" and this was what we found

Alexas - 43%
Taylors - 23%
Olivias - 34%

Style Stockers verdict: Alexa Chung is definitely a style icon!

Princess Street Chic

We spotted these two girls chatting outside Topshop on Princess Street. We loved the casual look of the girls, particularly the one on the right;

Shes is wearing a jumper and shoes from Primark and trousers, top and bag from Topshop.

St James Style

When walking around Edinburgh we spotted this well put together look in the St James center. We didn't catch where she bought her clothes but we really love her sophisticated look!

Tuesday, 12 April 2011

Pretty Casual

Focusing on projecting a casual image we used what our team have found in our style research on the streets; Topshop!

The dress, moccasins, belt, bangle and bag are all from Topshop.

Rock Chick

Christina wears a leather jacket from Topshop, a contrasting floral dress from Dahlia in London, and shoeboots from Urban Outfitters.

Boho Hippy

For a more summery look we haven't been seeing much of just yet,  the style stocker team experimented with a casual hippy look;
The polka dot dress and leopard print headscarf are from H&M, the sandals are from ASOS, the belt is vintage and the necklace is Accesorize.