"A Fashion that does not reach the streets is not a Fashion" - Coco Chanel

Saturday, 26 March 2011

In with the Old & out with the New

It seems that wherever you look; Vintage is everywhere.

Whether its someones old, tattered, brown satchel bag or their outstanding fur coat, try walking down the street and spotting something that couldn't be passed off as Vintage. Can't? Exacltly!
And why not? Vintage shops have taken over the market fast and furiously. They offer pieces which are most commonly one offs (SAY NO TO CLONES) and also at amazing prices. Even popular brands such as TOPSHOP, River Island, Miss Selfridge and many more have jumped on the aincent bandwagon and relesed lines that could have been sold 20 years ago!
Prices don't come close though ...

Style Stockers verdict - say yes, and impress .. with vintage.

Friday, 18 March 2011

Topshop - World Domination

From our time on the streets of Glagow, every second person we looked at was wearing something instantly recognisable as Topshop. Nobody can deny that the store is a mojor style dominator of the market and at least every person aged 14 - 35 has one thing from Topshop. Their prices are affordable and with them always being bang on trend who could resist? As the leading high street store, Topshop is always one step ahead of it's competitors, it's covetable collections and quirky designs never fail to succeed.

As Fashion students, the Style Stocker's love the Topshop blog, it's a great way to keep up to date with current events in the fashion world and to get inspired as a designer.

Glaswegians Have Edge!

After trawling through the streets of Glasgow what we found was quite varied.
From camera shy "Punk Rockers" to enthusiastic "Hippy Chicks" Glasgow's sense of style is one to watch. Although an underrated  city that isn't renowned for style, after spending 4 hours people watching in the city centre, the Style Stockers discovered that style in Glasgow is not to be underestimated.

Despite numerous knockbacks from fashionable faces who didn't want their photo taken, our photographs demonstrate that for every person that didn't, there was someone who did. Style in Glasgow cannot be pigeonholed - although trends are clearly followed in this city, lots of different individuals interpretate how to wear them, celebrating their own idividuality and identity, making Glasgow an exciting place to be.

Sunday, 13 March 2011

Buchanan Street Style

We loved Ashleigh's neutral look, her trousers and shoes are from New Look, while her top and cardigan are from Primark.

Friday, 11 March 2011

Chinos & Hats

The guy on the right is wearing a hat from River Island, a jacket from Oxfam, a hoodie borrowed from his brother, chinos from Topman and Hi-Tec trainers from E-Bay.

The guy on the left is wearing a hat from Topman, a leather jacket from H&M, a t-shirt from Diesel, Levi jeans and Vans trainers.

Fabulous Faux Fur

Spotted on Buchanan Street, this girl's faux fur jacket meant you couldn't miss her, the jacket, tights and boots are all Topshop, her dress is from H&M, her bag is from Primark, and her gorgeous scarf is from a boutique in Spain.

Central Station Style

We love this girl's military style coat, from Marks & Spencers, and her bag, ballet flats and cropped trousers are all from Topshop!

Casual Chic

The style stocker team found these two girls in Queen Street Station - the girl on the right wears a hat from Topshop, a denim jacket & bag from Warehouse and a Dorothy Perkins dress.

Friday, 4 March 2011

Style Insider

Tuesday the 22nd February - Interview with Kevin Stewart
Assistant Press and Marketing Manager Harvey Nichols

The style-stocker team were lucky enough to get an inside look at Harvey Nichols and the opinions of staff who while working in their day to day jobs are exposed to the everyday shopper.

   Harvey Nichols is known as an exclusive brand but we feel in reality it catered to people of all genders and ages.

   Harvey Nichols are reknowned for giving there customers a high standard of customer service yet before we attended this interview we were unaware this went beyond the high standard of one to one interaction in their branches. Harvey Nichols also put on events for their customers to attend, giving them an experience exclusive to their brand, from only putting on 3 to 4 events a year to putting on 30 events, providing their customers with more of an expericence. Theses events showcase designers such as Markus Lupfer who is a very popular range with younger generations.

Not only are Harvey Nichols involved in interacting with  their customers and in showcasing new designers,  they also do lots of charity events with Barnardos and are involved in projects such as "The Old Bag Event". Harvey Nichols have excellent ranges that have always been popular, such as Prada and Gucci, that are sought after everywhere by all sorts of people - this is due to the buzz around the brand and the high quality name it has established throughout the years, highlighting just how iconic Harvey Nichols is.

Here is how the interview with Kevin went ....

Q - So what exactly does your job entail ?
A - I am the PR for fashion beauty

Q - What kind of projects have Harvey Nichols been involved with in the past few months?
A - Harvey nichols have been trying to increase the number of events they hold each year from around 3 or 4 to 30! They try to offer extra to their customers. Each year we have a charity of teh year and for this year and teh previous it has been Barnardos. Howeverrrrr, Harvey Nichols have tried to stear away from fashion shows and introduce diffrent ideas such as the "Old Bag" event.

Q - What are your most popular ranges within the store?
A - Every season the popularity of designers varies. Prada and Gucci are always extreemly popular , especially their accessories. However although they are obviously ranges with high customer demand, we also try to varey the stock in which the store offers in order to try and bring in new customers.

Q - Do you find a difference between Edinburgh shoppers to Glasgow shoppers?
A - Yeah deffinetly! Glasgow shoppers seem to be alot more self consious and i feel that there is alot more pressure on peopel from Glasgow to look good whereas Edinburgh shoppers seem to be more relaxed. There are deffinetly diffrences in their styles though. Glasgow shoppers seem to be more stylised and you see TOPSHOP everywhere !! Then Edinburgh again are more laid back and i think its alot more JACK WILLS type of people.

Q - What do you think of street style?
A - I think it is a freedom of expression. It allows people to be fun and show off their personality.

Q - So what do you think influences street style ? Any major designers ?
A - EVERYTHING! Music, art, "at the moment", creative outlet, celebrity culture, magazines, online.
I do think though that alot of peopel try to out do one another, as if there trying ot live up to a stereo type. Look at people liek LADY GAGA and what she wears is outrageous! Its not like her styles really going to catch on, your not going to walk down teh street one day bump into someone and go
"Oh, I love your coat ... Bacon ? "
Topshops great however because it does keep up with trends, they always have whats popular within fashion in their stores but at affordable prices.
"TOPSHOP have alot to answer for! "
I think vintage also plays a big part in fashion now, but i do sometimes think
" Thats no vintage thats hingin!! "
But in the end street style is a sub culture in itself.

" You can buy fashion, but you can't buy style"