"A Fashion that does not reach the streets is not a Fashion" - Coco Chanel

Friday, 4 March 2011

Style Insider

Tuesday the 22nd February - Interview with Kevin Stewart
Assistant Press and Marketing Manager Harvey Nichols

The style-stocker team were lucky enough to get an inside look at Harvey Nichols and the opinions of staff who while working in their day to day jobs are exposed to the everyday shopper.

   Harvey Nichols is known as an exclusive brand but we feel in reality it catered to people of all genders and ages.

   Harvey Nichols are reknowned for giving there customers a high standard of customer service yet before we attended this interview we were unaware this went beyond the high standard of one to one interaction in their branches. Harvey Nichols also put on events for their customers to attend, giving them an experience exclusive to their brand, from only putting on 3 to 4 events a year to putting on 30 events, providing their customers with more of an expericence. Theses events showcase designers such as Markus Lupfer who is a very popular range with younger generations.

Not only are Harvey Nichols involved in interacting with  their customers and in showcasing new designers,  they also do lots of charity events with Barnardos and are involved in projects such as "The Old Bag Event". Harvey Nichols have excellent ranges that have always been popular, such as Prada and Gucci, that are sought after everywhere by all sorts of people - this is due to the buzz around the brand and the high quality name it has established throughout the years, highlighting just how iconic Harvey Nichols is.

Here is how the interview with Kevin went ....

Q - So what exactly does your job entail ?
A - I am the PR for fashion beauty

Q - What kind of projects have Harvey Nichols been involved with in the past few months?
A - Harvey nichols have been trying to increase the number of events they hold each year from around 3 or 4 to 30! They try to offer extra to their customers. Each year we have a charity of teh year and for this year and teh previous it has been Barnardos. Howeverrrrr, Harvey Nichols have tried to stear away from fashion shows and introduce diffrent ideas such as the "Old Bag" event.

Q - What are your most popular ranges within the store?
A - Every season the popularity of designers varies. Prada and Gucci are always extreemly popular , especially their accessories. However although they are obviously ranges with high customer demand, we also try to varey the stock in which the store offers in order to try and bring in new customers.

Q - Do you find a difference between Edinburgh shoppers to Glasgow shoppers?
A - Yeah deffinetly! Glasgow shoppers seem to be alot more self consious and i feel that there is alot more pressure on peopel from Glasgow to look good whereas Edinburgh shoppers seem to be more relaxed. There are deffinetly diffrences in their styles though. Glasgow shoppers seem to be more stylised and you see TOPSHOP everywhere !! Then Edinburgh again are more laid back and i think its alot more JACK WILLS type of people.

Q - What do you think of street style?
A - I think it is a freedom of expression. It allows people to be fun and show off their personality.

Q - So what do you think influences street style ? Any major designers ?
A - EVERYTHING! Music, art, "at the moment", creative outlet, celebrity culture, magazines, online.
I do think though that alot of peopel try to out do one another, as if there trying ot live up to a stereo type. Look at people liek LADY GAGA and what she wears is outrageous! Its not like her styles really going to catch on, your not going to walk down teh street one day bump into someone and go
"Oh, I love your coat ... Bacon ? "
Topshops great however because it does keep up with trends, they always have whats popular within fashion in their stores but at affordable prices.
"TOPSHOP have alot to answer for! "
I think vintage also plays a big part in fashion now, but i do sometimes think
" Thats no vintage thats hingin!! "
But in the end street style is a sub culture in itself.

" You can buy fashion, but you can't buy style"

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